Online ad spending growth is being propped up by targeted
display and streaming video advertising, says a new report.
According to Borrell Associates, both targeted display ad
spending and streaming video ad spending will grow by around 60
percent in 2011.
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Internet users in the U.S. are continuing to consume greater
amounts of online video content, according to comScore's July
Video Metrix data. Facebook.com Climbs to Third in Online
Video Content Ranking with 46 Million Viewers.
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On average, 86.9% of unique visitors to a site's
homepage will never watch a pre-roll video ad.
Wednesday 27th of October 2010 12:00:00 AM
We set out with a simple question: what percent of unique
visitors to a media company's homepage will end up
watching a pre-roll video ad? Many people visit a
broadcaster's site for reasons other than watching
full-length episodes or clips, for instance, such as
checking to see when new episodes will air or reading show
gossip on forums, and pre-roll advertising likely misses
these people.
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